For SS17 K-Way® has opened its first UK flagship Plug@sell store in the heart of Covent Garden on the boulevard of cutting edge designers, Henrietta Street.

The original pac-a-mac brand is renowned for its colourful and festival-ready collections and the store itself is no different. The 140 square metres hi-tech and cash register-free store is characterised by great attention to colour stocking the entire K-Way® SS17 collection.

It's the first time the complete K-Way collection will be available in the UK, including the full men's and women's fashion, footwear, accessories and luggage.