Embracing the lighter side of suiting, British high street tailor Moss Bros. has released its SnapCat campaign for Spring Summer 2017.

Showcasing a softer approach to the tailored suit and some very furry friends, the Moss Bros. team has created a series of images guaranteed to turn heads for the season. The theme of ‘master tailoring’ sees Britain’s favourite high-street tailoring retailer help men master the notoriously tricky art of tailoring through visuals that are unexpected and challenging.

The creative team mastered the campaign’s feline stars by shooting late into the night and using just a couple of cats at a time to ensure they were fully rested and receptive to being handled, resulting in images that create a strong and compelling story.