Joe’s Jeans, the premium denim lifestyle brand, unveils its latest campaign starring top model and influencer Taylor Hill. The campaign marks the launch of a long-term partnership which features Taylor Hill as the new face of the campaign in addition to a series of capsule collections, which she will co-design with the brand.

The Joe’s Spring ’17 campaign was shot by photographer and director Mario Sorrenti and styled by George Cortina in New York. The creative team, led by Joe’s founder and creative director Joe Dahan, set out to depict a fresh and authentic vibe, highlighting the label’s newest denim silhouettes, knits and outwear offerings for woman.

The first Taylor Hill capsule collection with be launching online this June.