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Palladium Boots collaborates with London catwalk designer Christopher Raeburn.

Heritage French footwear brand Palladium teamed up with sustainable fashion champion Christopher Raeburn to design and develop a complete collection of modular boot styles. The collab range not only referenced the themes, textures and colour palette of the main SS18 Raeburn catwalk collection but also ticked a variety of sustainability boxes through its sourcing of recycled rubbers and fabrics.

Palladium’s first collaboration with Christopher Raeburn was revealed at the designer’s SS18 London catwalk show. Fabric PR was involved in the project from conception, delivering an omni-channel communications strategy which not only delivered an image and film-led content toolbox but also an elevated mix of media targets reflecting Christopher Raeburn’s premium fashion appeal.

Fabric PR developed an online-ready series of films featuring conversations with Christopher Raeburn and Palladium’s design director Adrien Touati, interspersed with product close-ups leading into the big reveal at the catwalk show.

Fabric PR supported the collaboration with an aggressive media strategy which achieved over £200K of coverage from media titles including Hypebeast, Vogue, LOVE, Notion plus B2B titles, Drapers and MWB.

The content package created by Fabric PR also delivered a wealth of images and film edits for Palladium’s social media.

Following its success, a second collaboration was launched for AW18. With the same focus on sustainability, the second collab collection pushed the design boundaries with its duel gender focus and oceanic design handwriting.

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