Fabric PR regularly gifts and loans products to celebrity influencers, favouring this approach rather than ‘paid-for’ placement. In return, we negotiate with our gift recipients to provide images and social media shouts. We also monitor picture desks and social media daily for images of product placement.
Crucially, we don’t simply ‘pick up’ on coverage – we use celeb-led product placement images as tools to generate celebrity PR coverage across the celeb-led media, choosing the right channels to deliver maximum results.
Fabric PR will introduce your collections to the right celebrities and digital influencers to amplify your brand positioning and strategic aims. And, where they are required we will undertake any celebrity / influencer contract negotiations on your behalf.
The aim is simple yet essential, to build compelling relationships which speak directly to your audience.