KIPLING

CASE STUDY

EXPERIENTIAL EVENT: KIPLING X BARBIE LAUNCH

BRIEF

  • To build brand heat and create social media buzz around Kipling and its upcoming collaboration with Barbie

OVERVIEW

  • Fabric PR brokered the partnership with Townhouse London to host store takeover in London’s Covent Garden
  • Bespoke branded menu for guests to select treatments
  • Onboarded female owned florist Sage Flowers to curate branded flower bouquets for the event

Results

  • Attendance from British Vogue, Elle, Grazia and key influencers
  • Over 60 pieces of editorial coverage of the collection
  • 1M combined social reach

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