Showcase the latest SS26 collections from IZIPIZI and highlight key products for all ages in the family
Celebrate the brand’s ‘travel’ theme whilst securing press and editorial coverage
OVERVIEW
Fabric PR arranged a bespoke ‘Mini Me’ photoshoot day with a top fashion photographer, exclusive studio hire, stylist, and fun family friendly props
Key target journalists and content creators were invited alongside their little ones to a unique editorial experience, Each family was gifted their favourite pair of IZIPIZI sunglasses to model
Key collections were presented and showcased in person to attendees for coverage inclusions
Results
Secured key editors and influencers to attend the event including Stylist, British Vogue, Conde Nast Traveller, You and Wardrobe, Icons
Total of 42x social posts endorsing IZIPIZI and the new collections
Total social following of 800,000 plus plus multiple press call-ins
