Ed Hardy x Sinead Gorey

CASE STUDY

ED HARDY X SINEAD GOREY: LFW PARTNERSHIP

BRIEF

  • FPR brokered a partnership between Ed Hardy and Sinead Gorey, creating a co-branded collection that was debuted at LFW and in turn sold through both collab brand channels

OVERVIEW

  • FPR introduced and brokered initial conversations between Ed Hardy and Sinead Gorey
  • FPR compiled an Ed Hardy-specific press release outlining the partnership and collaboration product. FPR shared press release with relevant press after the show, as well as relevant show imagery, securing strong editorial coverage

Results

  • 30 pieces of editorial coverage achieved
  • Over 50 pieces of social coverage
  • PR value of over £250K

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