Deliver a press trip to support Wrangler’s For The Ride Of Life campaign. The campaign celebrating Wrangler’s American Western Heritage.
The aim was to generate outdoor-led content at a scenic and thematic destination
OVERVIEW
Fabric PR organised a press trip to the New Forest that is famous for its native ponies that roam the idyllic countryside
Eight press and influencers attended an overnight stay at The Pig hotel where guests were transported in vintage American cars, enjoyed an afternoon horse ride before attending a private dinner hosted by Wrangler
Guests were sent Wrangler products before the trip to bring along and additional gifts were waiting for in their hotel rooms
An outdoor lifestyle photographer and videographer attended to capture every moment
Results
Over 100 pieces of social media coverage from guests
Media coverage in the likes of Marie Claire and Grazia
A video capturing the trip which Wrangler could then use on own website and social channels
