Develop and collaboration and media preview for Crocs X Simone Rocha at SS24 at London Fashion Week
OVERVIEW
Fabric PR worked closely with Crocs and the Simone Rocha team to finalise details around the collaboration and the preview moment at the Simone Rocha SS24 London Fashion Week show
The team created a Crocs specific press release focusing on the collection which was distributed with footwear focused imagery from the catwalk to all media with a focus on trade, online and shortlead print publications
Results
22 pieces of media coverage mentioned the collaboration from publications such as British Vogue, WWD, ELLE, Highsnobiety, Evening Standard and more
