Launch the Kipling G.Rilla Girlz collection with a female focused, immersive party to drive awareness of the new range and tap into a new demographic
OVERVIEW
Fabric PR arranged a rave style event at Village Underground for press, influencers, key stockists and friends of the brand to explore the collection
Fabric PR brought the collection to life through playful elements including pink fur-clad speakers, Kipling gumball machines, a giant inflatable monkey and dancing monkey projections.
Key press and influencer attendees were gifted pieces from the G.Rilla Girlz collection to wear at the event
Results
Secured attendance from top target publications such as Refinery29, Evening Standard, Hypebae, Notion, The Sun, Tatler and more.
Over 175 attendees with a combined social following of 4 million plus
