PRESS DINNER & CONTENT SERIES: LEE® X SERTAC DIRIK
BRIEF
Engage UK media and influencers with Lee’s workwear heritage and ‘Workwear Is Our Soul’ campaign
Highlight Lee’s heritage roots in workwear via a refreshed perspective
OVERVIEW
Fabric PR created a strategy around Lee’s workwear in which modern day creatives were cast as part of a pan-European content series
Created talent guidance for territories to utilise within respective markets
Cast creative talent including singer Unflirt, potter and sculptor Ronaldo Wiltshire, and award-winning chef Sertaç Dirik.
Produced an exclusive media and influencer dinner in Sertaç Dirik’s restaurant, Mangal 2, offering a 5-course tasting menu, natural wines and a desert workshop with Sertac himself
Produced all event branded touchpoints and production elements.
All guests received Lee workwear gifting
Results
20 media and influencer attendees with editors from British Vogue, WWD, Culted, 10 Magazine, Esquire and The Guardian alongside influential creatives such as Danny Lomas, Chanté Joseph, LFW designer Patrick McDowell, stylist Lewis Munro and more
Over 80 pieces of social coverage on the event with a reach of over 400K
Top tier media coverage in titles such as Hypebeast, Complex & Culted with an online reach of over 27M
