To celebrate House of Swaine’s newly opened flagship store and atelier workshop on New Bond Street
Showcase the iconic luxury brands that sit under the House of Swaine umbrella
OVERVIEW
Fabric PR managed production to curate a glamorous drinks reception within the New Bond Street flagship and atelier workshop
Secured Mary Charteris to provide music throughout the evening
Managed guest list of key media, VIPs, industry figures, KOLs and Swaine representatives
Paparazzi photographers to capture VIP’s arriving and leaving the event
Distributed images to media including party pages
Results
Over 170 guests including FT: How To Spend It, Glass, Drapers, Evening Standard, The Telegraph, Country & Town House, The Times, Grazia, Wonderland, Elle, The Guardian and more
Other key guests included Lady Amelia & Eliza Spencer, Mark Ebulue, Nick Carvell, Alistair Guy
Media coverage generated on Mail Online and Hello!. 111 pieces of social media coverage with a reach of over 1.2M
