To draw attention and create social media buzz around bodywear brand, Sloggi’s SS23 campaign
To create a ‘Sloggi Squad’ of Gen-Z influencers who align with the brand to create content leading up to the house party
OVERVIEW
FPR managed production to curate an immersive experiential event built around ‘Instagrammable’ moments such as a gaming station, confetti shower photo booth, and live beauty sessions
Music on the night was curated by London based DJ and founder of Girls Can’t DJ, JORDSS, as well as sets by CASS and Annabel
Onboarded the Sloggi Squad to curate brand focused content
Results
The event was attended by 300-plus guests, including a specially formed ‘Sloggi Squad’ of key influencers including Honey Ross, Jasmine Asia, Iwana Cristal and Tia O’Donnel. Additional attendees included influencers Eva Apio, Liv Blankson, Alice Muldoveny, TigerLily Taylor and Hana Cross
Key attending media included British Vogue, British GQ, Woman & Home, Fabulous, Eliza, Conde Nast Traveller, Grazia and Daily Express amongst others
