Patrick McDowell SS25 Runway Show (September 2024)
BRIEF
For the SS25 Patrick McDowell runway show at London Fashion Week, Fabric PR was recruited to handle all PR and communications, including invitations and seating, VIP dressing and coordination, securing show sponsorship and post-show coverage.
OVERVIEW
Working collaboratively with renowned British designer Patrick McDowell, Fabric PR devised and executed a strategic comms approach for the SS25 runway show, elevating the guestlist and establishing a true sense of community around the brand. Taking place at the Guildhall School of Music and Drama, the show amassed an intimate guestlist of over 130 VIPs, stylist and journalists, which helped to position the brand as a key player in the London Fashion Week calendar.
Results
The show itself featured a range of high-profile attendees, including Golda Rosheuvel, Nicola Roberts, Corinna Brown, Dame Zandra Rhodes, Hamish Bowles, Sarah Mower MBE. Results included interviews placed with WWD and Channel 4, as well as over 30 editorial hits generating a reach of near 150M, and over 300 social hits generating a reach of over 17M.
